The Product

Easyplant website processes the entered data in the "balcony definition" questions stage and calculates the quantities, types of plants, and the amount of planting containers needed. At the end of the calculation process, Easyplant builds a design plan for the balcony that includes: plants, planting containers, a smart irrigation system, a planting mix, and tuff.​

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The Challenges

• People prefer to go to the nursery and physically choose the plants.

• Also very difficult to design a balcony when each customer has a different balcony size, shape, and demands.

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The Goal

• To create a solid brand identity and signature.

• To build/design a platform for Easyplant that allows users to order and design a suitable balcony with specific requirements easily.​

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Responsibilities

Conducting interviews, paper, and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs, determining information architecture, and responsive design.

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User Research Summary

The primary user group identified through research was busy working folks who don't have time to visit nurseries on weekends.

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User Research Pain Points

Time: Working adults are too busy to spend time on nurseries prep.

Interaction: They don't know how to choose the plants that suit them.

Accessibility: Platforms for ordering plants are not equipped with assistive technologies.

Comfort: Some people don't have a nursery near their house, so they need to drive a long way to get there.